C U L T U R E : i s // r e a l.


dON:T M1nD m3

‘ What:s real life

What:s virtual

What:s fiction

What:s factual

Who:s partial

Who:s neutral

What:s not real

What:s natural

Who:s actin’

Who:s actual

What:s cheap talk

What:s action

What:s ours

What:s fractioned

What:s plus or subtraction ‘

: Damian Marley : time travel


I SUGGEST you build a different reality for your brand. It has to be new, bold, daring, emotional, true. It has to incorporate nature, feelings, texture, music, taste and smell. Stimulating the body and mind, infuse the veins and give them a different colour. It has to come from a deeper understanding of human nature, culture, the basement, the pipes, the leftovers of history. […]

#Building culture — which culture is still strong? Has an impact, speaks its own voice? Is true, real, untouched? Dissect IT, embrace IT, experiment IT, live IT and than USE IT as inspiration for your new reality.

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‘ a fly in the milk an artist a writer the lesson you learned I am desinvolte culturally involved fucking scared dressed-up naked ‘ […]


C U L T U R E  I S  T H E  N E W  S C R I P T U R E, and I have proof: 

this CAME INTO MY MIND when I first laid hands on this beautiful work, ‘dedicated to all punks and punkettes, misunderstood intellectuals, enlightened outsiders, to the drunk poets or Prom Queen philosophers, to the passionate dudes and dudettes and to those who have a lot to say…‘

BLACK ATTITUDE — a story of culture, colour and attitude // First Issue January 2017. #1 RAW // WAR 1# // http://www.blackattitudemagazine.com

August//Paris//Tuesday evening … when Catia, the creative director of the mag’, put this issue on the table, I was already fascinated! Her eyes were shining, she was vibrating with passion, I could feel the amount of work and love she, and her team, invested in these 144 pages.

I could say cool content, inspiring layout, emotional storytelling, but it would not be fair since it’s so much more than this…

don’t wanna over share, I let you decide for yourself …

I found my match, I will marry it one day! :)