new layout realness013Fragments from my desk and field analysis / FUTURE VISION 2018-2019

this draft contains some smart data I wanna share with you! The full research is the result of months of reading, observing, studying and analyzing lifestyle directions, consumer insights, future aesthetics, new wellbeing concepts, business directions […]new layout realness014

August 2017 / M A C R O  T R E N D – A  Q U E S T I O N  O F  R E A L I T I E S  – design your own



Reality is wisdom, self love, common ground

Co creating Reality / A desire of connecting Real and Virtual

– connecting to local cultures through real life / connecting to global cultures through virtual platforms — leads to cultivating future common cultures and communities.

Manifesting –

Feels like one day WE will be home : new habitat in focus, a house for all –

WeLive, “a new “co-living” apartment building from WeWork, the New York City-based firm best known for renting office space to small companies and startups. The co-living concept is not for everybody. It caters especially to the young and social”. (source:

Common, founded in 2015, offers more diverse types of co-living. (source:

Reintroducing Wisdom in Everyday Life

Manifesting – The New Schools (check my I READ section)



w e /  C O N S U M E R S

Reality is a heterarchy

Heterarchy – /ˈhɛtərɑːkɪ/ a formal structure, usually represented by a diagram of connected nodes, without any single permanent uppermost node.

People who create movement / New concepts arise in order to create a more authentic society / Cultivating the future minds. (check my I OBSERVE section)

Manifesting / The NEW “leaders”:

Mark Zuckerberg’s humanitarian manifesto 2017 / THE POWER OF THE GROUP

“A healthy society also has many layers of communities between us and government that take care of our needs. When we refer to our ‘social fabric’, we usually mean the many mediating groups that bring us together and reinforce our values.”


In Copenhagen, Danmark, Lars AP owns a consultancy company designed to bring some changes on a social level: “Fucking Flink (“flink” is Danish for “friendly”) is a national movement. Our aim is to help the Danes – the world’s happiest people – also become the world’s friendliest.


F U T U R E  V A L U E S  A N D  A E S T H E T I C S

Reality is nostalgic, honest and transparent, imperfect but lovely

Manifesting: A desire for “truth” arises.

“it’s better for the brands not to stand for anything than to pretend to stand for something”, sais Lauretta Reberts, director and editor-in-chief of The Industry London.


FASHION’s babies:

Like Arket (joins H&M’s existing brand portfolio)

The modern-day market


a transparent (check out garment description and supplier information available on

, lovely: ‘It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand’

co creation – ‘A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers’

says Ulrika Bernhardtz, Creative Director of the brand

FASHION’s adolescents:

Like Vetements / Off-White / Supreme /

The bold, imperfect, versatile

FASHION’s grown ups:

Like Dior / Comme des Garcons /

The wise, nostalgic, showing experience

… time when one is not working or occupied (travel, leisure, retail)

Reality is a hybrid co creation, a multisensorial experience ( 5 senses stimulation)


  • Co creation/ the power of the group.

is manifested by undestanding the power of the group and therefore introducing “Members Only” spaces:

‘The Social Club’ “ is a prestigious store that’s only open to top-spending members of Revolve by invite. Inside this exclusive store, Revolve members will be able to take part in stylist consultations and order a catered meal to go along with a scheduled appointment”. (source:

Boston Athenaeum is a members only library and a hidden public Boston attraction. (source:

is manifested in post-purchase personalization and  Luxury Clothing Customizations available in stores:

Gucci is Allowing Consumers to Do DIY Modifications In-Store.

Balenciaga X Colette launching Costum T-shirt line.

  • A hybrid, multisensorial experience.

is manifested by mixed services, experiences, provided by a single brand or available in a single space, sometimes retail, sometimes leisure and travel.

Inspiration: MUJI Flagship on Fifth – Highlights exclusive to Fifth Avenue include three personalisation stations: the Aroma Lab, where visitors can create a bespoke home fragrance; an embroidery station, where over 100 designs can be added to textiles or clothing; and a rubber stamp bar, where shoppers can personalise Muji’s arsenal of paper goods and gift bags.

“Recently, a global trend has caught fire that offers outdoor enthusiasts an upgrade on rest and recreation. It’s called glamping, a new word for a new kind of travel, defined as glamorous camping”. (source –

Wellbeing, holiday, spa, festival – Adriatic for the people: a “curated island destination”, with a two-month-long creative programme of music, talks, art, health and workshops kicking off in July 2016. ( source:

Perfume, a multi-sensory exhibition featuring ten extraordinary perfumes and their pioneering creators, who have radically changed our perceptions of fragrance over the last 20 years. (source:

Chroma Yoga is a revolutionary new approach to practising yoga. Combining light and colour therapy, soundscapes and bespoke natural scents to enhance the modern yoga experience. (source: